Mahindra Xylo is coming …Expected Price:Rs. 650,000
XYLO (pronounced Zy-lo) which is an indigenous multipurpose vehicle made by the Mahindras under the project Ingenio will be ready for launch this quarter.
Mahindra & Mahindra Ltd. (M&M), India’s leader in utility vehicles, today announced that it would unveil the all new Mahindra Xylo (Zy-lo) in the current quarter. The Mahindra Xylo is the brand name for Project Ingenio developed in-house by Mahindra post the success of the Scorpio.
The much awaited Mahindra Xylo has been co-created with customers for developing a vehicle around the lifestyle and luxury aspirations of its end customer. This is further testimony to Mahindra’s customer centric vision of co-creating products and services based on the feedback and latent needs of its consumers.
The Xylo codenamed Ingenio, will be roled out from its Nashik plant and launched simultaneously in the domestic and international markets. The Xylo will be powered by the 2.5 litre CRDi diesel engine, currently used in the Scorpio. The styling of XYLO has been CO-developed by M&M and the Italian design team. Around 160 experts from M&M created new benchmarks in terms of styling, technology and performance to design the product.
We can expect the Mahindra XYLO to be priced a bit lower than comparable versions of the Toyota Innova. Power and interior space are expected to be as good or better than the Innova. the XYLO is Mahindra’s first foray into the multi purpose vehicle segment in India. This MPV will compete directly with the Toyota Innova.
Mumbai | October 31, 2008: Mahindra & Mahindra Ltd. (M&M), India’s leader in utility vehicles, today announced that it would unveil the all new Mahindra XYLO in the current quarter.
Press release
Mr. Anand Mahindra, Vice-Chairman and Managing Director, Mahindra Group, said “We are all set to create a new milestone with the launch of the Mahindra XYLO which will continue Mahindra’s legacy of customer-centric innovation. I am confident that the XYLO will follow in the Scorpio’s footsteps and evolve into an iconic brand.”
Dr. Pawan Goenka – President Automotive Sector M&M said, “XYLO has been developed by a Project team consisting of 160 experts who have created new benchmarks in terms of styling, technology and performance. The team deployed the ReFinE methodology aimed at creating emotional surplus. Mahindra Xylo extensively tested & validated for Real World usage in India & many other countries; is sure to delight the Customer’s “Senses”.
Mr. Rajesh Jejurikar, Chief of Operations, Mahindra and Mahindra Ltd., added, “The brand name XYLO is trendy and contemporary, implies luxury, high fashion, technology and creates a futuristic connect.”
Mahindra & Mahindra Ltd. (M&M), India’s leader in utility vehicles, today announced that it would unveil the all new Mahindra Xylo (Zy-lo) in the current quarter. The Mahindra Xylo is the brand name for Project Ingenio developed in-house by Mahindra post the success of the Scorpio.
The much awaited Mahindra Xylo has been co-created with customers for developing a vehicle around the lifestyle and luxury aspirations of its end customer. This is further testimony to Mahindra’s customer centric vision of co-creating products and services based on the feedback and latent needs of its consumers.
The Xylo codenamed Ingenio, will be roled out from its Nashik plant and launched simultaneously in the domestic and international markets. The Xylo will be powered by the 2.5 litre CRDi diesel engine, currently used in the Scorpio. The styling of XYLO has been CO-developed by M&M and the Italian design team. Around 160 experts from M&M created new benchmarks in terms of styling, technology and performance to design the product.
We can expect the Mahindra XYLO to be priced a bit lower than comparable versions of the Toyota Innova. Power and interior space are expected to be as good or better than the Innova. the XYLO is Mahindra’s first foray into the multi purpose vehicle segment in India. This MPV will compete directly with the Toyota Innova.
Mumbai | October 31, 2008: Mahindra & Mahindra Ltd. (M&M), India’s leader in utility vehicles, today announced that it would unveil the all new Mahindra XYLO in the current quarter.
Mr. Anand Mahindra, Vice-Chairman and Managing Director, Mahindra Group, said “We are all set to create a new milestone with the launch of the Mahindra XYLO which will continue Mahindra’s legacy of customer-centric innovation. I am confident that the XYLO will follow in the Scorpio’s footsteps and evolve into an iconic brand.”
Dr. Pawan Goenka – President Automotive Sector M&M said, “XYLO has been developed by a Project team consisting of 160 experts who have created new benchmarks in terms of styling, technology and performance. The team deployed the ReFinE methodology aimed at creating emotional surplus. Mahindra Xylo extensively tested & validated for Real World usage in India & many other countries; is sure to delight the Customer’s “Senses”.
Mr. Rajesh Jejurikar, Chief of Operations, Mahindra and Mahindra Ltd., added, “The brand name XYLO is trendy and contemporary, implies luxury, high fashion, technology and creates a futuristic connect.”
No comments:
Post a Comment